Friday, June 24, 2016

Around The Net

  • New VR Headset Tracks Movements Without External Sensors IBTimes

    Today, if you want to experience virtual reality, you have two options. The first is mobile VR, which uses a relatively cheap headset paired with your smartphone screen to offer a somewhat immersive experience but without the ability to get up and move around inside the virtual world. The second is a high-end headset like Facebook’s Oculus Rift or HTC’s Vive. These expensive products do allow you to move around within the virtual world thanks to positional-tracking technology in the headsets that work in conjunction with external sensors mounted on your wall — but your range of movement is limited. ...Read the whole story

  • Is Branded Virtual Reality Content The Next Frontier In Marketing? Wall Street Journal

    At the Cannes Lions advertising festival, media companies like Gannett and AOL pitched a new vision for marketing that includes branded content and virtual reality (VR). "VR  was a popular talking point among ad agency executives, tech companies such as Samsung were demonstrating their latest hardware, and online services such as YouTube were showcasing the content now available on their platforms," according to a report in the Wall Street Journal. Salespeople and VR experts from Gannett’s USA Today Network showed a sizzle reel for its upcoming weekly VR show called “VRtually There,” as well as branded VR content it’s already ... ...Read the whole story

  • YouTube Red Goes Long: Signs For New Drama Series The New York Times

    The pay version of YouTube announced it will carry a series based on Lionsgate's "Step Up" movie franchise, an untitled 10-episode drama executive produced by the movies' star, Channing Tatum, starting 2017. It begins to puts YouTube Red in the ballpark with Netflix, Amazon and Hulu in the SVOD business. ...Read the whole story

Snapchat And The Prisoner's Dilemma Of Programmatic

In the classic "Prisoner's Dilemma" game theory, two crime suspects are questioned by police in different rooms, and must make simultaneous decisions to "defect" by implicating their partner in the crime, or "cooperate" by keeping silent, ...More