Friday, September 12, 2014

Around The Net

  • When To Bid On Branded TermsSearch Engine Watch

    Diane Pease gives marketers several things to think about when bidding on their branded terms. She believes that bidding on branded terms can provide benefits like higher click-through rate (CTR), and they help promote the brand alongside the organic results. The downfall: bidding on a company's brand terms can become costly -- there's competition also bidding on those same terms. Marketers should ask and answer these five questions to keep campaigns lean. ...Read the whole story

  • Maker Studio Could Be Really Big, Someday, Disney Exec SaysStreamDaily

    Though it's just a (maybe) $950 million drop in the bucket for Disney right now, an executive says the film studio thinks someday it will be a major producer, like Lucasfilm or Marvel. Jay Rasulo, Disney senior executive vice president and CFO, said eventually it will be a big producer of short form video, a place where Disney doesn't do much.  ...Read the whole story

  • Bloomberg Killing "Current" Social NetworkTalking Biz News

    So much for Bloomberg News’ social discussion platform. After a brief beta test, Bloomberg Current will be shuttered in a matter of weeks. As Talking Biz News reports, “The invitation-only site was divided into eight categories … to appeal to business readers with specific interests.” But “the story isn’t over,” Bloomberg said in a statement. “By redirecting our focus, we’ll continue to explore how Bloomberg can best connect you with peers and create a community dedicated to discovering and discussing business and economic trends -- so stay tuned.”  ...Read the whole story

  • Emails Are Turned Into Face-to-Face Encounters in Humorous Video Ad From Solar WindsThe Huffington Post
IKEA Scores High With 'The Time Travel Experiment' And '2015 Catalog' Videos

IKEA's growth in the U.S. happened to coincide with my buying-stuff adolescence. I was on my own for the first time and, for reasons best explored with a therapist, determined to do everything myself. The delivery ...More