Tuesday, July 7, 2015
  • Facebook Touts Ad Tool Innovation

    Effectively connecting online and offline retail experiences remains a weak point for Facebook and its brand partners. That's why the social giant is so excited about Flightplan -- a self-serve ad tool that combines dynamic product ads and local awareness ads to promote locally available products to people near a physical store. It earned Facebook's Innovator of the Year award. ...Read the whole story

  • Forman Joins YuMe's Board As Weiden, Li Resign

    Craig Forman has joined video ad tech firm YuMe's board of directors, the company has announced. Forman has previously held roles at The Wall Street Journal, EarthLink, Yahoo, Time Warner and more, per a release. ...Read the whole story

  • Chamber Of Commerce Backs Google And Viacom Against Nick.com Visitors In Privacy Battle

    Siding with Google and Viacom, the U.S. Chamber of Commerce is asking an appellate court to throw out a lawsuit accusing the companies of violating a federal privacy law by using tracking cookies on Nick.com. The lawsuit "aims to change the predominant functional construct of the Internet," the Chamber argues in a friend-of-the-court brief. ...Read the whole story

  • Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens

    Big TV screens are still the dominating preference for overall viewers over other devices -- but increasingly far less so for young viewers. But among 14- to-17-year-old viewers, there have been dramatic declines, down 33% to a 29% preference level for TV sets. This demo is more comfortable with viewing on mobile devices. ...Read the whole story

Around The Net

ESports - Rated 'E' For Everyone

The term "eSports" - like the terms "millennial," "live-tweet," or "binge-watch" before it - is one whose usage no longer requires a definition. This isn't another article that implies that you need to have eSports defined ...More