Friday, May 22, 2015
  • NEW! If Your Bed's Not A Rockin', Your Mattress Will Start Talking

    How can a mattress company use big data? By informing its customers that too much sleep and not enough action is taking place between the sheets. Mattress company Dunlopillo is using technology to bring couples closer together. Targeting the overworked couples who spend all day at work, dinners at home in front of their phones and laptops, the Dunlopillo mattress tracks mattress movement. And not just your typical tossing and turning, if you know what I mean. In "Listen to Your Mattress," sensors are placed around a couple's mattress to measure activity and general pressure points. When a few nights ... ...Read the whole story

  • Video Subs Grow, Thanks To OTT Biz

    Despite slipping traditional video subscriber growth, the global value of pay TV services grew by mid-single-digit percentages in 2014 -- and will continue to climb due to new OTT businesses. Combined revenues from cable, satellite, telco and over-the-top (OTT) services climbed 7% to $237 billion in 2014. ...Read the whole story

  • TV Benefits From Online Video Ads

    Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form and live viewing for the first quarter of 2015 versus the period a year before. ...Read the whole story

  • Eukanuba Campaign Focuses On Canine Longevity

    "The campaign is aimed at pet parents who, like Eukanuba, are also dedicated to providing the most astounding lives for their dogs," Javier Neves, Eukauba brand director, tells "Marketing Daily." ...Read the whole story

Around The Net

  • Are Facebook's Video Viewer Really Engaged, Asks Google's RamaswamyMarketing Land

    Google’s advertising chief Sridhar Ramaswamy questioned the value of Facebook video, when the social network counts views after only three seconds of attention. Facebook now says it is serving more than 4 billion video views a day. ...Read the whole story

  • What Is Hulu Up To?The Street

    This article from The Street expresses some bafflement about the online video service owned by CBS, ABC, and NBC's parents, which recently announced a link-up with AT&T. "I'm really not sure what Hulu is up to," said Michael Pachter, a media industry analyst for Wedbush Securities. "They're owned by the TV networks, so they have a different strategy from Netflix. I think that they want to be an over-the-top alternative as a hedge, but they don't have the depth of content to compete with Netflix." ...Read the whole story

  • Univision Acquires 'The Root' News Site RapidTVNews

    Univision Communications has acquired The Root, an online news, opinion and culture destination for African-Americans. According to comScore, The Root reaches an average five million unique users per month. ...Read the whole story

  • BBC Global Audience Claimed To Reach 308 Million Per WeekPress Gazette

    The BBC claims to reach a record 308m people a week across the world after changing the way it counts its audience. The corporation now includes entertainment content, Facebook and YouTube views as well as BBC News usage in its estimate. Its public aim is to have a global reach of 500m people by 2022. On this day last year, a report commissioned by head of BBC News James Harding and written by Sir Howard Stringer suggested that the corporation was "punching well below its weight in the digital world." ...Read the whole story

Hyundai Embraces New Message

Female empowerment and body issues campaigns have been big winners lately, scoring top video views. But in April one of the biggest surprises came from an auto brand: Hyundai. Hyundai's "Message from Space" is the brand's ...More