Friday, August 29, 2014
  • 'Sesame Street' Launches Cookie Monster App

    "Sesame Street" turns 45 this season and to sustain its digital relevance, PBS Kids and Sesame Workshop are debuting their first app, Cookie Monster's Challenge, geared to 3- to-5-year-old kids. "Sesame Street" has long utilized TV to help children build educational skills. ...Read the whole story

  • Apple Mac Prototype Engineer Joins Vungle To Lead Engineering

    One of the co-inventors of the original Apple Macintosh, Marc LeBrun, has joined the video ad company Vungle to lead its engineering team, which has more than doubled since January. Si Crowhurst has also joined to head the company's new creative optimization group from London. ...Read the whole story

  • Social Nets Don't Drive TV Engagement

    There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to the debate, new research from Hub Entertainment Research suggests that top social networks do little to drive show discovery and engagement. Some 58% of respondents reported finding out about a new show through some type of advertising. ...Read the whole story

  • NEW! Drinking In The Dark Promotes Tim Horton's New Dark Roast

    Dining in complete darkness has always intrigued me -- but what about heading to your local coffee shop only to find it shrouded in complete darkness? Would you even attempt to go in? This was the conundrum facing regulars at the Tim Hortons in L'ile-Perrot, Quebec. The entire building, logo included, was wrapped in black, even a jeep in the parking lot. Adventurous customers tried the door and entered a completely pitch-black coffee shop. A staff member wearing night vision goggles guided consumers to the counter by voice. Once there, each person received a cup of Tim Hortons new dark ... ...Read the whole story

  • FilmOn Appeals Contempt Finding In New York

    Streaming video company FilmOn is appealing an order holding the company in contempt and directing it to pay around $150,000 in sanctions and legal bills. The contempt dispute marked the most recent battle in a fight dating to 2010, when a coalition of broadcasters first sued FilmOn. ...Read the whole story

  • Mag Bag: Meredith, Net2TV To Launch 'BHG' Streaming Show

    Meredith Corp. is partnering with Net2TV to launch a new streaming on-demand TV show, based on the Better Homes and Gardens brand. The new 30-minute program, which premiered August 27, will air twice a month and is available to viewers with Internet-connected televisions. ...Read the whole story

  • Fast-Food Fans Are Online Night Owls

    Fast food consumers' highest volume of impressions come in the evening, when they are mostly gaming, catching up on sports, and tuning into online streaming services such as YouTube or ebaumsworld.com. ...Read the whole story

2014 Summer Roundup: The Programmatic Space

Summer is crawling to its unofficial close -- Labor Day is Monday -- and like last summer, I have provided a rundown of what occurred in the programmatic space these past few months. The summer months ...More