Monday, April 20, 2015
  • Connected Devices Changing Viewing Habits

    "In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is going to change. It's creating more opportunities for marketers to be involved with consumers." That future is likely to be streamed content. According to the IAB survey, nearly two-fifths of consumers spend at least half of their time watching content streamed from the Internet. ...Read the whole story

  • Less Ads Mean Streaming TV Tops Traditional Viewing

    Half of connected TV owners are more likely to stream content than to watch traditional TV because there are fewer commercials. The Interactive Advertising Bureau also says that 40% of those surveyed consider TV commercials on connected TV platforms to be less intrusive than standard TV ads. ...Read the whole story

  • Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade

    Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the music focus with a new marketing campaign featuring a song called "Renegades" by Brooklyn-based band X Ambassadors. The effort includes print, radio, experiential, social, long-form video, and other digital elements. ...Read the whole story

  • IPG Takes Stake In Samba TV

    As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would use Samba capabilities to identify undervalued or overvalued media, as well as for audience insights. The Samba data will also be used to build attribution models for direct-response television and tune-in efforts, and to connect television and Internet impressions. ...Read the whole story

  • To Reach Gen Y, Big-Name Brands Tap Sharing Economy

    PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in revenues now, with the potential to increase to $335 billion by 2025. ...Read the whole story

  • Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents

    The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics co-founder and CEO Neil Grimmer. ...Read the whole story

Around The Net

  • BuzzFeed Killing Content At Advertisers' RequestGawker

    Since Ben Smith was hired as editor-in-chief in 2012, Buzzfeed has removed content in response to advertiser complaints on at least three occasions, Gawker reports. “Smith’s admirable desire to preserve the Chinese wall between BuzzFeed’s editorial and advertising departments appears to have fallen short on more than one occasion,” it writes, citing an internal Buzzfeed memo.     ...Read the whole story

  • Hold The Phone! ESPN Isn't Happy About Verizon Skinny PackageWall Street Journal

    Verizon FiOS was planning on offering new mini-bundles of channels, including a separate sports tier. But ESPN says its contract with FiOs stipulates the sports network must be part of the basic package. (We'll watch to see which Nike drops.)  ...Read the whole story

What The Hell Are You Watching Now?: The New "TV" Experience

For many of us, TV stopped being TV a long time ago. We're still waiting for advertisers to catch up. ...More