Tremor's VideoHub Gets MRC Nod for Its Viewability Tech by P.J. Bednarski

Tremor's VideoHub is the first ad tech system to gain the approval of the Media Rating Council, which has been poking around the data for several months. Later this year, the IAB plans its own viewability standard, which VideoHub says its technology will be able to fit within. ...Read the whole story

  • Digital TV Video Biz Is Booming by Wayne Friedman

    As traditional TV platforms project small gains in their $70 billion business, new digital TV video businesses are looking at major hikes in the coming years to a smaller $4 billion business -- with cost per thousands seeing, at best, modest hikes. ...Read the whole story

  • conference OMMA Social: Macy's Looks To Social For Connection by Karl Greenberg

    The company also had success with its integrated "Bobbi Brown" content at eponymous retail spaces at Macy's stores. Jennifer Kasper, VP of digital media and multicultural marketing, says the videos are adjacent to the counter where consumer engagement with video took off. ...Read the whole story

  • Yahoo To Ramp 'Native' Ads On Tumblr by Mark Walsh

    With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to allow the blogging service to continue to operate as a separate business and brand. That includes no Yahoo branding on Tumblr. At the same time, the Web portal will look for ways to integrate advertising, search and content management on the back-end to bolster growth across both companies. ...Read the whole story

  • Sony Debuts Marketing Campaign For 4K TV Sets by Wayne Friedman

    Although U.S. TV programming networks are not close to transitioning to the new 4K TV technology, Sony Electronics has started a marketing campaign for its new 4K Ultra HD TV sets. Sony profiled filmmaker Garth Davis, who made a 4K film shot on new Sony professional cameras. ...Read the whole story

  • Dish TV Expands On-Demand by David Goetzl

    Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, is expanding access to on-demand content from networks and its Blockbuster-branded offering. It will be available on certain Android and Apple devices. ...Read the whole story

  • Former IPG Exec Pahade Named Poptent CEO by Steve McClellan

    Nick Pahade, the former North American CEO of Interpublic Group's Initiative, has been appointed CEO of crowdsourced video advertising specialist Poptent effective June 3. Pahade will be based at Poptent's Philadelphia headquarters. ...Read the whole story

Three Lessons Digital Video Advertisers Should Learn from Direct Marketing by Doug Miller

As a consumer, I often see pre-roll ads on my phone, Roku, Wii, tablet and PC. And, as a digital professional, I also see ways those advertisers can put the basics of direct marketing to work with digital video to get outstanding results. Using pre-roll video advertising across devices provides an unprecedented opportunity for marketers. By combining the creative control and engagement of TV with the audience targeting and measurability of digital marketing, marketers can see huge gains in advertising effectiveness and efficiency. ...More

  • Media Buyers, Get To Know Them, And See Sales Soar by Nancy Shonka Padberg

    Baby Boomers, aged 48-66, hold 70% of the U.S. wealth. They drove the growth of Facebook and now mobile. They are online, they have life-changing needs and passions and money to spend. They have embraced technology and the Internet. They are spending 40 hours per month online. ...More

  • search Yahoo Abandons Its Conservative Style, Appealing To A Younger Audience by Laurie Sullivan

    Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of several changes that should further improve conversions, profits and site traffic. If CEO Marissa Mayer has it her way, purple will become the hottest color as the company, along with Tumblr, makes "the Internet the ultimate creative canvas." ...More