Friday, November 27, 2015

Around The Net

Let's Stop Over-thinking Total Market

The Total Market continues to cause confusion and discussions regarding the "right" definition and execution of this relatively new concept that has taken the multicultural marketing ecosystem by storm. At the center of the controversy is, ...More

  • Performance Marketing Is Taking Over

    In its list of 25 Video Marketing Statistics for 2015, HubSpot reports, "Online video now accounts for 50% of all mobile traffic." That's one of many reasons marketers must embrace it. But if your video strategy ...More

  • Data Mining Firm Scours High School Yearbooks To Find Kasich Supporters

    Applecart, a New York firm hired by a pro-Kasich Super-PAC, has been examining all kinds of sources to find potential supporters for the Ohio governor. Apart from yearbooks, the firm has been looking at church lists, ...More