Interep to Rep LAUNCH
"Launch has demonstrated its ability to deliver audience," said Lipset. "The ability to take that property and bring it to traditional advertisers makes a lot of sense from an audience standpoint and a brand-recognition standpoint. You don't have to be a brand guru to understand what Yahoo means within the online world."
According to Arbitron, a monthly CUME audience of 2.1 million listeners streamed almost 16 million "total time spent listening" hours of music in September from LAUNCH's library of more than 250,000 songs.