• by David Goetzl  @dgoetzl, May 7, 2012

CBS is trying to establish a social media locus for conversation and interaction related to its programming across all dayparts as networks look to establish second-screen applications. “CBS Connect” looks to aggregate tweets and Facebook updates for programs ranging from “Price Is Right” to “Person of Interest.”

Skype is the sponsor of the hub as group video conversation opportunities are available. Ipad, iPhone and Android users will be able to use a mobile version of CBS.com/connect.

The site also looks to facilitate live chats with CBS stars and other talent, where questions can be submitted via Facebook and Twitter.

A live chat with “Survivor” Jeff Probst is scheduled for May 9. Another is on tap during the East Coast season finale episode of “NCIS: Los Angeles” on May 15.

CBS has looked to use social media as a venue for fan-talent interaction during tweet and social sweeps weeks.

Marc DeBevoise, a senior vice president at CBS Interactive, stated: “Instead of continuing to confine our social initiatives to special event weeks, we wanted to recognize and take advantage of the fact that every CBS program is an ongoing social experience.”