Why Web Sites Are NOT Newspapers
The Media Briefing, Tuesday, May 8, 2012 4:02 PM
"The web design principles of professional news and information publishers have so often centred on looking good and having a good homepage," writes Patrick Smith. "But what if both those things don't really matter?"
Smith explains how "the homepage is overvalued as a mechanism for generating visits to interior pages," and how to shift focus to a more successful strategy.
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