Vitrue, NBC Sports Expand Social Media Relationship
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations related to the Olympics this summer. The company began working with NBC Sports on the NHL earlier this year.
Vitrue manages social media operations that stretch from Facebook to Twitter to Pinterest to Instagram. In addition to serving as the backbone for the Olympics social media splurge, its efforts will include work with the Golf Channel and “Sunday Night Football.”
The Vitrue services cover publishing and management as well as analytics.
“Sports are inherently social -- truly today’s ‘water cooler’ experience -- and NBC Sports continues to deliver an engaging social connection to extend that experience with their viewers,” stated Reggie Bradford, Vitrue CEO.
Vitrue said it has launched an NHL on NBC Instagram channel and helped increase “average engaged users on Facebook by almost 70%.”
Vitrue says “Getting a “Like” on Facebook an be a heady experience for brand … But after that initial attraction, your fans may start feeling a need for the relationship to grow and progress.”
The company says it has 1.2 billion “likes turned into love.” Clients include American Express, McDonald’s and AT&T.