JC Penney is being sued for $40 million by Hudson + Broad, a display vendor. In June last year, JC Penney hired Ron Johnson, the head of Apple’s retail store division as its new CEO. Penney rolled out a new strategy in February, under the mantra of “Fair and Square.” Part of the strategy was everyday low pricing. There was also a new logo, that Hudson + Broad claims it designed and the retail giant stole, giving it to another vendor. Hudson + Broad's PR campaign alleges that JC Penney’s internal business methods are at odds with the “Fair and Square” branding.