Vendor: JC Penney Not 'Fair And Square'

Forbes , Thursday, May 10, 2012 9:21 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

JC Penney is being sued for $40 million by Hudson + Broad, a display vendor. In June last year, JC Penney hired Ron Johnson, the head of Apple’s retail store division as its new CEO. Penney rolled out a new strategy in February, under the mantra of  “Fair and Square.” Part of the strategy was everyday low pricing. There was also a new logo, that Hudson + Broad claims it designed and the retail giant stole, giving it to another vendor. Hudson + Broad's PR campaign alleges that JC Penney’s internal business methods are at odds with the “Fair and Square” branding.  

Read the whole story at Forbes »

Be the first to comment on "Vendor: JC Penney Not 'Fair And Square' "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives