- Forbes , Thursday, May 10, 2012 9:21 AM
JC Penney is being sued for $40 million by Hudson + Broad, a display vendor. In June
last year, JC Penney hired Ron Johnson, the head of Apple’s retail store division as its new CEO. Penney rolled out a new strategy in February, under the mantra of “Fair and
Square.” Part of the strategy was everyday low pricing. There was also a new logo, that Hudson + Broad claims it designed and the retail giant stole, giving it to another vendor. Hudson +
Broad's PR campaign alleges that JC Penney’s internal business methods are at odds with the “Fair and Square” branding.
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