LinkedIn Launches Financial Services Summit
LinkedIn has launched its inaugural Financial Services Summit in New York, which focuses on the role social media is playing in the financial services industry. The first panel brought together representatives from American Express, Citi, Fidelity Investments, Prudential Retirement and Hearsay Social to talk about using social media in financial marketing. Only two out of six individuals on the panel have Twitter accounts, though. One was Clara Shih, who runs the agency Hearsay Social, and the other, Frank Eliason, SVP of Social for Citi.