Panera Bread; Cramer-Krasselt
- by Amy Corr @MediaPostOTL, May 14, 2012
Panera Bread named Cramer-Krasselt as creative agency on its estimated $42 million advertising account. The agency will handle the account out of its Chicago office. Maxus North America will continue to provide Panera Bread with media planning and investment services. Mullen previously handled the creative account.
