West-Coast Pub Extension Targets Mandarin-Speaking Chinese
Women's Wear Daily, Friday, May 11, 2012 2:28 PM
The bilingual quarterly mag Yue -- targeted to affluent Mandarin-speaking New York tourists and residents -- launched last fall; a West-Coast version, Luo, will debut next month. Both pubs are a joint venture of Jared Kushner’s Observer Media Group and Chiu-Ti Jansen, editor and publisher.
Luo, covering Los Angeles, Las Vegas and San Francisco, "will have a circulation of 25,000, with a similar distribution strategy [to Yue's,]mixed between high-income Chinese residents and upscale tourist destinations," writes David Lipke.
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