Will Security Concerns Derail Mobile Apps?

A slew of new ecommerce apps are appearing, but will consumers ever feel secure enough to use some of them? For instance, will they ever sign up for bank accounts on their mobile devices?

Yes, says Google's Tim Reis, head of mobile and social solutions. Anything and everything that consumers do on their desktops, they will do on mobile devices -- eventually.

"As we move forward, consumers are only going to get more and more comfortable with this," he said. "These things will reach their full potential when the consumer is comfortable enough to say, 'It's safe -- it's safer than my credit cards."

Next story loading loading..

Discover Our Publications