Analytics For Branding
Occam's Razor, Monday, May 14, 2012 4 PM
Avinash Kaushik tells us how to measure brand strength. He explains that increasing unaided brand recall occurs when a company creates great products. For example, most of the time consumers don't call the flat laptop a tablet. They call it an iPad, no matter what the brand. Another example points to Googling, rather than searching on an engine, which turned the company's name into a verb. The detailed post takes us through ways to leverage Google Insights, data and timing.
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