News Brief

CoreMedia Integrates With WO Central, Will Facilitate Long-Form Direct-Response TV Buy Info

CoreMedia Systems today announced an agreement to integrate its direct-response campaign management system, CoreDirect, with WO Central, WideOrbit’s online ad marketplace connecting media buyers and sellers of long-form commercial time.

The deal will enable all long-form direct-response buy information to be transferred automatically from WO Central to CoreDirect, eliminating manual entry.

The agreement will also enable all order revisions, including rate changes, cancellations, etc., to be automatically updated and tracked via CoreDirect.

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