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CNET Adds Technology to Better Measure Online Campaigns

Nov 12, 2003, 12:00 AM
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CNET Networks has selected Digital Envoy's NetAcuity IP Intelligence technology to help the company more effectively target and measure online marketing campaigns based on the geographic location of web site visitors. CNET will use the technology across its network of web sites, which includes ZDNet, TechRepublic, GameSpot and mySimon.

"Digital Envoy's technology supports our goal to provide users with the most relevant content," said CNET Networks associate vice president, information technology Philip Pennie in a press release. "It delivers a reliable, cross-functional business application with the combination of both its geo-targeting and geo-analytical components."

According to Digital Envoy, the IP Intelligence product does not rely on cookies, third-party databases or personally identifiable information about web users. Instead, it utilizes the four billion-strong universe of IP addresses to pinpoint the location of site visitors down to a city level worldwide, as well as identify factors such as connection speed, domain name and zip code.

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