Havas Reports Improving Media Activity, But Lagging Results

  • November 13, 2003
Despite a "strong improvement in media activities everywhere, and in particular in the USA," Havas Thursday reported a 5.5 percent decrease in organic revenue during the third quarter of 2003. While the rate of erosion was an improvement on earlier trends - organic revenues dropped 6.8 percent during the first half and 7.8 percent in the second quarter - Havas continues to be plagued by "unpredictable" market conditions, the company said. Havas, one of the smaller of the major ad agency holding companies, is the parent of MGP and Arnold, and it has been undergoing a rampant restructuring as part of a goal to become one of the top five ad agency groups. The company said that if operating units that have been "identified as penalizing the group" - the ones that are being sold, closed or reorganized - were factored out of the results, third quarter organic revenue declines would be less than 2 percent.

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