Magazines Moving En Masse To Mobile Codes
Taste of Home was the only top 100-circulation magazine with no taste for “mobile action codes” during the first quarter of 2012, according to research from Nellymoser.
Most often coming in the form of QR codes, the 99% of magazines containing mobile action codes (which also include 2D barcodes, digital watermarks, and NFC codes) was up from 78% in the same period a year earlier and from 94% in the fourth quarter of 2011.
Over 8% of magazine ad pages contained codes. A third of the codes (35%) took users to video content, 21% to mobile commerce app/sites, 20% to subscription/sweepstakes and 18% to social media sharing sites.