Deca Expands Mom Site
The women’s lifestyle Web video firm Deca is building out a video hub aimed at moms while extending its syndication business, reports Adweek. The company relaunched Momversation, a destination for all videos related to parenting. Deca is also inked deals with Discovery, Time Inc., Viacom, NBC Universal’s iVillage and CBS Television Distribution to distribute video content from their libraries. Time Inc., for example, will rely on Deca to syndicate video clips from brands like Cooking Light and Real Simple.