Weather Channel Revamps App
The Weather Channel debuted a new version of its free app for iPhone and iPod touch devices, reports Multichannel News. The new iPhone app is similar to the channel's site design, which has more personalized features. Lexus is the exclusive launch partner of the new Weather Channel iPhone app. The automaker is running a campaign across multiple TWCC platforms, including co-branded media on The Weather Channel network and Weather.com.