With the recent success of “Good Morning America,” ABC is launching a p.m. spinoff as a summer experiment. The hour-long “Good Afternoon America” is scheduled for a nine-week run starting July 9.
“GMA” personalities Josh Elliott and Lara Spencer will headline the show, with Sam Champion, Robin Roberts and George Stephanopoulos making appearances.
ABC has been running talk show “The Revolution” in the time slot, following “The Chew” and leading into “General Hospital.”
“GMA” has been posing a significant challenge to NBC’s “Today” recently and topping it in certain metrics. “GAA” will emanate from its parent’s Times Square studio.
In the fall, the eight ABC owned-and-operated stations will begin airing Katie Couric’s new show at 3 p.m. Conceivably, with both shows featuring a mix of news, lifestyle and celebrity content, there could be an opportunity for a pairing to develop over time.