Skechers Joins False Claims Gallery
Watchdog, Tuesday, May 22, 2012 9:44 AM
Skechers agreed last week to settle a federal investigation into the health claims it made about its toning shoes. At the jump is Watchdog's list of other brands that have been caught in their own skein of deception. The Federal Trade Commission and authorities in several states, including Pennsylvania, have challenged the health claims made in ads for these products. Skechers is in good company with Reebok, Oreck, Dannon, and Nivea, among others.
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