'House Beautiful' App Enables Print-To-Pinterest Transfer

Advertising Age, Tuesday, May 22, 2012 3:47 PM
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House Beautiful will allow readers to transfer images from its print edition to Pinterest using their smartphones starting with its June issue -- the first time a magazine has enabled such interactivity.

Photos from only one feature, "Kitchen of the Month," are pinnable with the new system, but "House Beautiful expects to expand the Pinterest capability throughout its issues soon," writes Nat Ives. "People are going to expect that the entire magazine is pinnable," is the quote from Newell Turner, the pub's editor in chief.

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