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Taco Bell Burrito With MLB, Sony's PlayStation

The fast-feeder is unveiling on May 23 a Beefy Nacho Burrito and companion $5 Big Hitter Box with marketing support that includes TV, Internet, mobile apps and a joint effort with PlayStation's MLB The Show 2012 starring Adrian Gonzalez of the Boston Red Sox in which a Taco Bell cup unlocks secrets to the video game.

Read the whole story at NYSportsJournalism.com »

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