New McDonald's CEO Steps In
Don Thompson steps in as McDonald's CEO next month. He will become one of the nation's most powerful African-American executives, but the pressure will mount for him to change McDonald's at an even faster clip than his predecessor, Jim Skinner, who steps down June 30. Under his tenure, McDonald's became less a food company and more a beverage company. It became less a fast-food company and more a fast-change company that tweaked everything from its Happy Meals to salads to restaurant design.