Unicast Announces New Clients

Recent Online Media Daily Articles

• Weather.com Develops Real-Time Data Ad Targeting  May 17, 5:12 p.m.
  Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ...
• MetroPCS Drops Challenge To Neutrality Rules  May 17, 4:44 p.m.
  T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ...
• 'Geo-Conquesting' Drives Higher Mobile Click Rates  May 17, 3:56 p.m.
  The practice of conquesting -- running advertising for a brand or product near editorial content about ...
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation  May 17, 3:34 p.m.
  Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ...
• Ford, Jeep, Chevy Top Digital Auto Brands  May 17, 1:09 p.m.
  On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ...
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen  May 17, 9:52 a.m.
  In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ...
• Yahoo Adds Tweets To News Feed  May 16, 6:18 p.m.
  Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
• Mozilla Puts Cookie-Blocking On Hold  May 16, 6:16 p.m.
  Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ...
• Mobile Ad Results In Line With Rich Media  May 16, 5:39 p.m.
  Mobile display ads perform roughly on par with rich media ads in terms of click-through and ...
• Google Plans To Transition Brands Into Content-Driven Advertising  May 16, 4:30 p.m.
  Google wants technology to "step out of the way" as developers integrate it into everyday life. ...