CBS: More Than Half 2013 Super Bowl Ads Sold
Advertising Age, Thursday, May 31, 2012 4:37 PM
CBS has sold more than 50% of its ad inventory for the 2013 Super Bowl -- a figure that could jump to 80% in the next few weeks, Brian Steinberg writes, quoting John Bogusz, the network's exec VP for sports sales and marketing.
Despite General Motors' announcement that it will not participate in next year's event, auto advertisers are driving the bulk of sales. Other important ad categories are movies and beverages.
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