Online Education For Marketers
Sep 19, 2003, 12:00 AM
Results of ongoing research studies recently conducted by online media company iMediaCommunications show that almost 80% of senior-level marketers, publishers and agency representatives identify lack of education as the key barrier to explosive growth for online media. To remedy the situation, iMedia last week announced the launch of iMediaLearning, Inc. - a new subsidiary aimed to improving the knowledge base of online and offline marketers at clients and agencies via a series of online courses covering Interactive Media, Marketing, Messaging and Metrics. Both MSN and AOL have agreed to sponsor the online courses. The first course, Interactive Marketing 101, will be available for students on September 23. The faculty includes Peter Hewitt, former global VP/Interactive at Philips Electronics; interactive media consultant Joseph Jaffe, Dr. Anthony Romeo, Chairman of Unilever's Interactive Brand Center, and David Smith, Founder and President of Mediasmith.