Internet Users Make 1 Of 3 Purchases Online

IAB (Interactive Advertising Bureau) Europe’s latest Mediascope Europe study shows that UK internet users spend 32% of their total shopping budget online, followed by German users at 25.4%. The study also found that 96% of European internet users now research their purchases online, while 87% shop online and 19% do all their shopping online. In six months, between September 2011 and February 2012, Europeans spent a total of €188 billion online, at an average of €544 for each European online shopper. The highest spend came from Norwegians, who spent €1,162, on average, while UK shoppers’ spend was the fourth highest at an average of €765 across the six-month period.

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