NASCAR Re-Organizes Media

  • June 5, 2012

Steve Herbst, who has overseen NASCAR’s broadcasting and global media rights since May 2011, has been selected to lead what was formerly known as NASCAR Media Group Productions as VP, broadcasting and production. This unit is being rebranded as NASCAR Productions and will join NASCAR Broadcasting, NASCAR Digital Media and NASCAR Entertainment in being more closely aligned with the company’s other fan engagement and development departments. Herbst will report to SVP and CMO Steve Phelps.

Steve Stum has been promoted to VP of operations and technical production, Tally Hair has been named managing director of production and programming and Seth Bacon has been elevated to senior director of broadcasting. Each of these appointments is effective today. NASCAR Vice President of Digital Media Marc Jenkins will continue to lead NASCAR Digital Media and report to Phelps. Zane Stoddard, managing director in NASCAR’s Los Angeles office, will continue to lead NASCAR Entertainment, reporting to NASCAR Vice President, Strategic Development Eric Nyquist. Jay Abraham, who has held various leadership roles at NMG, is no longer with NASCAR.

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 NASCAR announced earlier this year that it had restructured its digital rights agreement with Turner Sports. NASCAR Digital Media is currently building a team that will be based in Charlotte, N.C., to assume operational control of NASCAR.com on Jan. 1. Strategic alignment of NASCAR’s broadcasting, productions, digital media and entertainment groups, along with Integrated Marketing Communications, is the latest step in preparing the company to execute against a long-term industry action plan focused on fan activation and audience growth.

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