DeVito/Verdi, BBDO Win Big At Addy Awards
Mar 19, 2004, 12:00 AM
DeVito/Verdi was the top winner at the 2004 New York ADDY Awards. DeVito/Verdi won Best of Show in both the broadcast and print categories. A television commercial for Meijer stores ("Boyfriend") was awarded Best of Show/Broadcast, while a magazine ad for Mount Sinai Hospital ("Patricia Puia") was named Best of Show/Print. DeVito/Verdi took home more Gold ADDYs than any other agency (21) for clients including Meijer, Mount Sinai, Jackson Hewitt and the National Thoroughbred Racing Association. BBDO New York was the most awarded agency overall, capturing 28 ADDYs, for work on behalf of clients including AOL, FedEx, Guinness, Masterfoods, the New Jersey Devils, Pepsi-Cola North America and Visa.