'NY Times' Expands Social Media Team
Mallory Jean Tenore uses The New York Times' expansion of its social media team (with new hire Daniel Victor and newly promoted Michael Roston) as a lead-in to discussing the newspaper's
(and papers' in general) social media strategy.
"Social media jobs started to pop up in newsrooms around 2009. Now, many newsrooms have hired social media editors and community engagement editors, and are learning that there’s a lot more to social media than simply posting to Facebook or Twitter," she writes.