Facebook: It's The Pictures That Count
The Facebook news has been how the IPO Champagne bottle cracked the social company's hull as it sailed into the waters of public trading. But contributor Jonathan Gardner writes that the company will sail into riches as long as it keeps the tiller on pictures, images, jpegs, pngs, graphics and photographs. "The acquisition of photo-sharing network Instagram and subsequent launch of the Camera app revealed to the world what the wizards of Menlo Park have known all along, that the way to keep users engaged is to give them lots and lots of photos to view, post, and share," he writes. Brands can leverage this insight to build their own image-powered engagement with consumers.