'Quartz' Mag Developed As Tablet From The First

The format for Quartz, the new digital business pub from Atlantic Media set to launch this fall, is "taking the tablet as the primary wireframe structure – and then talking about how it works on mobile and the web," Editor in Chief Kevin Delaney tells Emma Gardner.

Why the focus on tablets? For one, because the user market is growing. Also, the mag will be targeted to "global business leaders, and one of the defining attributes of these global leaders is that they are incredibly mobile," notes Delaney.

Read more about the startup's strategy in this Q&A.

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