Adtegrity announced the introduction of its new channel-blind Remnant Partner Program as a new solution for excess advertising inventory at the web's top-volume sites. Adtegrity's Remnant program was
created to be channel-blind, keeping Adtegrity anonymous and preventing conflicts with partner sites' ongoing sales efforts. As a result of this structure, top sites can generate new revenue from
unsold inventory without worrying about selling against themselves in the market. The program also guarantees revenue from 100% of all unsold inventory for all partner sites, delivering only CPM or
CPC campaigns. No long-term contracts are required.