Coremetrics & ForeSee Forge Partnership
Sep 22, 2003, 12:00 AM
Coremetrics, the provider of marketing analytics solutions, and online customer satisfaction management firm ForeSee Results, have formed a strategic partnership that offers companies a better understanding of online visitor behavior through the integration of behavioral and attitudinal customer data. Under the terms of the agreement, Coremetrics and ForeSee Results will join forces to integrate their services and provide a solution that enables businesses to understand where visitors go within a web session and why; which aspects of the experience matter most in driving overall satisfaction; and visitor's intentions including online and offline purchases and future website visits. Coremetrics was recently named the sole market leader in an industry report on web analytics conducted by Forrester Research.