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Taco Bell Goes Upscale

Taco Bell is debuting a more refined Cantina Bell menu, via a partnership with chef Lorena Garcia that launches nationwide July 5. The expanded menu, with suggested prices under $5, also comes with a guarantee: Taco Bell will replace it if a consumer doesn't like it. Garcia, who was featured on NBC’s “America’s Next Great Restaurant” and will appear on the new season of Bravo’s “Top Chef Masters” on July 25, worked with Taco Bell beginning in October 2010 to create the menu. It includes things like whole black beans, cilantro rice, all-white-meat chicken in a citrus and herb marinade, guacamole made with Hass avocado, and fire-roasted corn salsa. A TV and online campaign via Draftfcb supports the new menu offerings.

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