BrightEdge is introducing a service dubbed Local Search Management that lets marketers optimize search rankings for location-specific searches. The tool identifies variations in search performance, based on geographic location of the query. It also takes into consideration the growing importance of local results. Among them, the most common search terms "coffee," "ATM" or "hotel."
Prior to releasing the product, BrightEdge tested the tool across hospitality and travel search terms in New York, San Francisco, Los Angeles, Chicago, and Houston. The results showed "huge variation" in rankings for brands, ranging from 22% to 63% per search term.