• March 19, 2004

PRIMEDIA Consumer Guides has launched Auto Guide, a free weekly color publication featuring comprehensive listings of used cars, SUVs and trucks. Premiering in more than 675 locations in and around Charlotte last Friday, the mag's initial issue and its Web site feature more than 1,400 used cars and trucks from 34 franchised dealers.

"The scope and size of our business, when combined with our experience and distribution capabilities, has enabled us to launch this publication with minimal capital investment," said PRIMEDIA Consumer Guides chief executive officer Bob Metz in a press release. "No other free publication in the market today enables used car and truck dealers to reach more consumers faster and more effectively than Auto Guide."

Auto Guide is expected to launch in the Raleigh and Greensboro markets this spring, with several other top 50 metro auto markets to follow.