Adidas Runs Campaign On Tumblr
Adidas has launched an official soccer Tumblr blog in time for the 2012 UEFA European Championship. It plans to promote the site with paid placements in the Tumblr "Radar" slot on the user dashboard. The dashboard, which features a continually rotating selection of Tumblr blogs picked by the editorial team, can now be bought as an ad unit for an entire day as well. Adidas will also promote the site on Tumblr's "spotlight" page for sports blogs, where the ad runs three times wider than the teases for organic picks.