Logo Switch-Hits, Targets More Than Gay Audience
Viacom's cable network Logo, targeted strictly to the LGBT community since its launch in 2005, is adding programs aimed at straight women. The first was "Eden's Wood," about kids' beauty pageants,
which debuted in April, to be followed by shows about gay and straight couples like "Love Lockdown."
"Logo is using NBCUniversal’s Bravo and Discovery’s TLC as a template of sorts, sources" tell Claire Atkinson. "Both channels have shows with high concentrations of gay viewers."