Search Marketing Opportunities Some Might Forget
People perform one-third of U.S. searches -- about 33 million -- on alternative search engines other than Google, Miranda Miller reminds marketers. A study by New York search retargeting firm Magnetic shows that search activity overall rose this year, and those using alternative search sites are also searching longer. What does it all mean for marketers? Miller tells us about search retargeting, which Magnetics specializes in, as well as Wal-Mart Stores and eBay's site search engines that could pose a threat to Google.