How To Find And Analyze Real Searches
Data can provide a ton of insight, but marketers need to know how to sort through the numbers to understand the "nuggets." Lars Lofgren tells us why it's important to take note of aggregate numbers. But while these numbers can do a good job of providing an overview of the campaign, they hide the gems and nuances that could help return higher profits. He suggests starting with segmentation and analyzing people, and shows us where to look for data.