Zynga's Popularity Problem
Six months after Zynga's successful IPO, why is it’s stock sinking? Very simply, because many of its high-profile gaming products are “tanking,” according to ReadWriteWeb. At the time of its IPO in mid-December, Zynga had the top five games on Facebook by daily active users, RWW reminds us. Now, according to app tracking Web site AppData, three of those five apps have declined dramatically in Daily Active Users (DAI) since then.
In fact, “all of Zynga's main ‘ville’ products have lost a lot of users over the past six months … None more so than the previous leader in Facebook's gaming category, Cityville, which echoed Zynga's share price drop to fall from over 10 million to below 5 million daily active users.” Fortunately for the social gaming giant, Zynga still has four apps in the top 10, including Texas HoldEm Poker (at Number 3), Words With Friends (No. 4), Bubble Safari (No. 5) and Draw Something (No. 6).
Of the four apps still in the top 10, however, only one has shown strong growth over the past month -- a new arcade-style game called Bubble Safari, which has quickly amassed 6 million active users since its launch in May.