ConnectTV Launches Social Network App

ConnectTV is partnering with Pearl Media, a consortium of broadcasting companies, to debut a social network mobile and online app that will provide supplementary information during TV --  "like statistics for a sporting event" -- as well as enable users to connect with other TV viewers, writes Lucas Shaw.

It launched in 85 affiliates in 40 major markets Tuesday -- a number soon expected to grow to 215 stations.

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