Macy's Puts Media Agency Assignment In Review
Macy’s has put its estimated $1.5 billion media agency assignment into review. The incumbent is WPP’s MEC, which won the account in 2007. Creative work, which is handled by MEC sibling JWT, is not part of the review.
"As normal practice of periodic agency reviews, Macy's is conducting a review of its media account currently handled by MEC," a Macy's spokeswoman told Adage.com, which first reported the news on Wednesday.Macy’s has hired Joanne Davis Consulting to assist with the media agency review.