Marketers Stand By Lance

Lance Armstrong is staying strong with sponsors. Despite government allegations on doping and his having been banned from competing in the Ironman triathlons, which he took up in 2011, his sponsors are not abandoning him. "Lance has proven that his marketability is Teflon-coated," says Paul Swangard, managing director at the Warsaw Sports Marketing Center at the University of Oregon. "Most of his fans will look at this news with a degree of indifference, and sponsors shouldn't be too worried."

Read the whole story at USA Today » Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.