Weekly Internet Radio Index Rises 8%
Among the top 25 comparable stations, 21 showed increased TTSL and Cume last week. Stations experiencing significant increases in TTSL included KCMG-FM /Mega 92.3 with a 42% increase in TTSL over the previous week; KQRS-FM/92 with a 37% jump in TTSL; and The Beat LA/KKBT FM/100.3 with a 35% increase in TTSL.
A newcomer to the MeasureCast rankings -- Long Island, New York-based WLIR-FM/92.7 - took the number 17 position. WLIR is owned by Jarad Broadcasting, and streams through Clicklive.
Other stats for this week include:
85% of all listening occurred between 5 a.m. and 5 p.m. PST (8 a.m. and 8 p.m. EST)
The peak listening hour was at 11 a.m. PST (2 p.m. EST)
The peak listening day was Thursday with nearly 19% of all TTSL occurring on this day.
Internet radio listening on Saturday and Sunday accounted for 9.9% of all TTSL
More men (72%) listen to Internet radio than do women (28%)
54% of listeners are under 35 years old; 26% are younger than 25; and 7.5% are over the age of 55.
The largest single age group of Internet radio listeners is comprised of 25-34 year-olds. They represent 27% of listeners.