McCann Worldgroup Creates Global Posts For Expanded Relationship With Microsoft
Mar 19, 2004, 12:00 AM
McCann Worldgroup created two worldwide positions reflecting its expanded relationship globally with Microsoft across multiple marketing communications areas. In addition to its worldwide advertising alignment with McCann-Erickson Worldwide, Microsoft recently named MRM Partners, a McCann Worldgroup marketing communications company, as one of its two worldwide Customer Relationship Management agency networks. Michael McLaren has been named to the newly created McCann Worldgroup position of Executive Vice President and Director of Global Accounts on the worldwide Microsoft business. He previously served as Executive Vice President- Director of Client Services, with additional responsibilities as the Worldwide Advertising Account Director on Microsoft. Casey Jones will join the agency in the newly created post of Executive Vice President and Global Strategy Director on the worldwide Microsoft account. Lastly, Harry Corsham was promoted to Executive Vice President and Worldwide Account Director on Microsoft in McCann-Erickson San Francisco. Corsham succeeds McLaren in that worldwide advertising account role.