News Brief

Twitter Taps Graver To Forge TV Partnerships

Twitter has hired veteran TV executive Fred Graver to lead efforts striking partnerships in the TV business, reports Variety. Graver, who was a writer/producer for various shows, including "Cheers" and "David Letterman," will be tasked with forging ties between the social-media service and networks eager to utilize his new company as a means of promoting programming. Twitter has teamed with TV programmers that leveraged its viral potential, such as establishing voting for contestants on Fox's "The X Factor" and weather-centric tweets with The Weather Channel.

Tags: tv, twitter
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