• Chain Store Age, Thursday, June 21, 2012 9:45 AM

Gap has a new digital signage setup. The retailer has deployed tabletop digital signage displays that run on rechargeable batteries, eliminating the need for any external power. The freestanding portable displays, from BrightSign feature a built-in 12.1” high-resolution screen and media player. They are self-contained and enclosed in a sleek steel display tower. “There aren’t a lot of electrical outfits on the floors of most retailers and that has dictated where digital signage displays are placed, which is often on the perimeter of the store,” said Jeff Hastings, CEO, BrightSign, Los Gatos, Calif. “But with the battery-operated portable displays, the retailer can place the signage directly on merchandise tables and check-out counters, and right where the shopper is making the buying decision.”

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