Adap.tv Announces Campaign Optimizer For Video
San Mateo-based Adap.tv Thursday announced its Campaign Optimizer for video, a "first-of-its-kind technology" that predicts the results of a campaign before running a single impression. The Campaign Optimizer will utilize historical data to analyze the impressions and predict results, which Adap.tv says will be accurate.
Media buyers will be able to use Campaign Optimizer to predict the effects of specific changes to a campaign. For example, buyers can adjust their goals for a specific ad and see the projected trade-off between price and performance, as well as the impact on available inventory.
"[Our] Campaign Optimizer takes the mystery out of video advertising performance by providing media buyers with the information and tools they need to create the results they want," said Toby Gabriner, president of Adap.tv in a statement. Capaign Optimizer will be available to platform and marketplace buyers in July 2012.