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TYLER LOECHNER

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.

Articles by Tyler All articles by Tyler

  • Chicago Tech Received $1.6B In Funding In 2014 in Real-Time Daily on 01/26/2015

    According to Built In, a network of online communities for tech startups, Chicago tech startups had their best year ever in 2014. The startups pulled in $1.6 billion in funding, and their "exits" tallied $7 billion. The funding was up 50% over 2013, and the exit haul was up 129% year-over-year.

  • Forbes Top 100 Most Promising Companies Includes Several From Ad Tech in RTBlog on 01/26/2015

    When it comes to America's most promising companies, the ad tech landscape is not being overlooked. A handful of programmatic ad companies were included in Forbes' recent list of the 100 most promising companies in America. It's the fourth annual ranking, which requires the companies to be privately held and generate under $300 million in annual revenue.

  • Xaxis To Focus On Private Marketplaces In 2015 in Around the Net in Real-Time on 01/23/2015

    "Private marketplaces are going to be where we do most of our business in 2015," David Moore, president of WPP Digital and chairman of Xaxis, WPP's programmatic unit, told Beet.TV in an interview.

  • Two-Thirds Of Mobile App Developers Sell Programmatically in Real-Time Daily on 01/23/2015

    Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up to 50% of their inventory via programmatic, while 15% sell more than 75% of their impressions via automation.

  • Microsoft Acquires Open-Source Software Firm Revolution Analytics  in Real-Time Daily on 01/23/2015

    Microsoft on Friday made a splash in the big data space, announcing it has acquired Revolution Analytics, a software firm for open-source R data analysis and modeling.

  • A LUMA-style Depiction Of TV As It Collides With Digital in RTBlog on 01/23/2015

    The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with the digital video and TV worlds colliding, WideOrbit, an ad management firm, created its own "LUMA-style" chart to depict the landscape. The picture alone is worth more than a thousand words, but there are some interesting things to point out.

  • TubeMogul Eyes Display In 2015 in Around the Net in Real-Time on 01/23/2015

    TubeMogul, a programmatic video ad platform, "plans to offer ... the ability to purchase display inventory this year," writes AdExchanger.

  • Turn Adds New 'Deal ID' Partners For Mobile, Video in Real-Time Daily on 01/22/2015

    Demand-side platform Turn on Thursday added several new "Deal ID" integrations to mobile and video supply partners. Its new video and mobile Deal ID partners include Opera Mediaworks, Rubicon Project, PubMatic, Teads, Tremor Video and Yieldlab.

  • Persado Raises $21M For 'Marketing Language' Engine in Real-Time Daily on 01/22/2015

    Persado, a "marketing language engine" that uses algorithms to generate copy, on Thursday announced it has raised $21 million in a Series B round of funding led by StarVest Partners. Other participants include new investors Citi Ventures and American Express Ventures, and existing investor Bain Capital Ventures.

  • Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign in Real-Time Daily on 01/22/2015

    Hotels.com recently ran a national campaign through television and digital video, using TubeMogul as their programmatic video ad platform. Following the campaign, Hotels.com and TubeMogul measured the "brand message recall" of the audience. Those who saw the ads both online and on TV were most likely to recall the brand message.

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