Search by name, company, title, location, etc.

TYLER LOECHNER

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.

Articles by Tyler All articles by Tyler

  • Retail Publisher Connexity Launches Private Marketplace in Real-Time Daily on 07/02/2015

    Connexity, the retail publisher formerly known as Shopzilla, has partnered with ad tech provider Index Exchange to launch a private marketplace. Connexity operates retail sites Shopzilla, Bizrate, Beso and Retrevo.

  • Carat's Jarvie: Embrace Programmatic Or Be Left Behind in Around the Net in Real-Time on 07/02/2015

    Speaking with Beet.TV, Carat Global's Executive Director, Euan Jarvie, said that unless marketers embrace programmatic, they'll be left behind.

  • Marketers Putting A Premium On Viewability, But They Aren't Sure Why in RTBlog on 07/02/2015

    A definition for "premium" digital advertising has proven elusive, but at least one ingredient is known: viewability. The vast majority of marketers (86%) are mandating a viewability threshold for their digital ad campaigns this year, and just over two-thirds (70%) are expressing a growing confidence in viewability. That's according to a new "Industry Pulse" report from Undertone. The company surveyed over 750 clients -- including brands, agencies and publishers -- for the report.

  • Digital Media, Ad Tech M&A Activity Continues To Heat Up in Real-Time Daily on 07/01/2015

    Mergers and acquisitions within digital media and technology continue to dominate the newswires. M&A activity in these sectors increased 24% in the first half of 2015 compared to the same time period in 2014. The data comes from Coady Diemar Partners' first-half 2015 M&A report.

  • Apple Watch Gets Programmatic Native Support in Real-Time Daily on 07/01/2015

    The Apple Watch received attention from programmatic ad platforms months before it was even on the market. Now that it's on the wrists of nearly 3 million consumers, per "Fortune," even more ad tech firms are coming out of the woods to support the hot new device. PubNative, a supply-side platform focused on mobile native advertising, is the latest to release Apple Watch-supported tech.

  • Super Premium, Not: Heroes Prove Worst Malware Purveyors in RTBlog on 07/01/2015

    Good news, marketers! You have something in common with superheroes! You both have trouble dealing with malware, fraud and bots. Intel Security this week released its 2015 "Most Toxic Superheroes" list, which ranks superheroes based on how likely they are to lead Internet users to malicious Web sites. Aquaman checks in at No. 1, regaining the top spot he held in 2013.

  • Bot Detection Company Distil Networks Raises $21 Million in Real-Time Daily on 06/30/2015

    Distil Networks, a bot detection firm headquartered in Arlington, VA., on Tuesday announced it has closed a $21 million Series B round of funding led by Bessemer Venture Partners. Other participants include current investors Foundry, TechStars, ff Venture Capital, Idea Fund and Correlation Ventures.

  • Sito Mobile Adds Deal ID To Programmatic Platform in Real-Time Daily on 06/30/2015

    Sito Mobile, a mobile ad platform that has been beefing up its tech capabilities to include real-time ad targeting, on Tuesday announced it has upgraded its platform to align with the OpenRTB 2.3 standards laid out by the Interactive Advertising Bureau (IAB). Additionally, the company has partnered with Millennial Media, a mobile ad exchange, to facilitate "Deal ID" transactions.

  • Programmatic Ad Tech Firm RadiumOne Raises $54 Million in Real-Time Daily on 06/30/2015

    RadiumOne, a programmatic ad tech firm, on Tuesday announced it has raised $54 million in equity and debt financing led by Harmony Partners. Other participants included Industry Ventures and existing investors Adam Street Partners, Crosslink Capital, Trinity Ventures, and DFJ Esprit.

  • International Media's Livingston, VMM's Caruso On Programmatic TV in Around the Net in Real-Time on 06/30/2015

    Multichannel News has posted a Q&A on programmatic with Doug Livingston, president and COO, U.S. International Media; and Jim Caruso vice president, product strategy, Varick Media Management. The conversation focused on programmatic TV, namely why agencies and trading desks are moving into the space and what hurdles currently exist.

Comments by Tyler All comments by Tyler

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.