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TYLER LOECHNER

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.

Articles by Tyler All articles by Tyler

  • New York Times Plans Programmatic Expansion in Around the Net in Real-Time on 10/30/2014

    Advertising Age has reported that the New York Times is "building its automated ad-selling technology and expects sales from these channels -- broadly referred to as programmatic advertising -- to be a bigger part of its business."

  • Yahoo Taps Amazon's Utzschneider For Top Ad Role, Moves Brody To Head Ad Tech in Real-Time Daily on 10/30/2014

    Yahoo may be a step or two behind Facebook, Google and AOL in the programmatic ad tech space, but the company has made waves in recent weeks, indicating that it wants to get more involved in the game sooner rather than later.

  • Interest In Marketing Automation Platforms Grows in Real-Time Daily on 10/30/2014

    Marketing automation has taken off, and a fair number of vendors continue to compete for clients. According to a new report from TrustRadius, searches for the term "marketing automation" have increased 50% of the past year.

  • Turner Taps Kim As Chief Data Strategist, SVP Of Ad Ops in Real-Time Daily on 10/30/2014

    In a move representative of the convergence of digital and "traditional" media -- and of the important role "Big Data" plays in the media landscape today -- Turner Broadcasting announced the appointment of Stephano Kim as SVP of ad operations and chief data strategist of the company's ad sales division.

  • Native DSP Visible Measures Raises $7 Million in Real-Time Daily on 10/30/2014

    Visible Measures, a Boston-based ad tech firm that launched a demand-side platform (DSP) earlier this year, on Thursday announced it has closed a $7 million investment round with participation from General Catalyst Partners, Mohr Davidow Ventures, DAG Ventures, Northgate Capital, Commonfund and Advance Publications.

  • Yahoo's Programmatic Plans in Around the Net in Real-Time on 10/29/2014

    ClickZ has posted an article exploring Yahoo's moves in the programmatic space, questioning whether or not the company can "make a dent" in the ad tech industry.

  • Q&A With Omnicom's Cupples On Programmatic in Around the Net in Real-Time on 10/29/2014

    Mumbrella Asia has posted a Q&A with Barry Cupples, global CEO of investment for Omnicom Media Group, touching on the "challenges and opportunities of programmatic trading and why media agencies could have been quicker to embrace new media."

  • Making Viewability Mandatory: Real-Time With Clearstream's Mandelbaum in RTBlog on 10/30/2014

    This is "must-see TV." It's truly "mandatory viewing." Those phrases do not typically refer to commercials, but Clearstream, a video ad targeting platform, wants to change that. No -- not by making commercials so good they becomes must-see, but by literally forcing consumers to watch pre-roll ads. No more tabbing away or scrolling to read the comments while you wait for the ad to run its course. Real-Time Daily spoke with Brian Mandelbaum, founder of Clearstream, to chat about the new technology.

  • Programmatic Publicis: Holding Company Spends October Investing In The New Currencies - Data & Tech in RTBlog on 10/29/2014

    Programmatic has spread across devices, with the "arrival" of mobile serving as the catalyst. It should come as no surprise, then, to see a major holding company making several moves in the cross-device, mobile programmatic ad space. In the month of October, Publicis was front and center in the programmatic industry.

  • Programmatic Native Platform PowerLinks Raises $2.75M in Real-Time Daily on 10/28/2014

    PowerLinks, a programmatic native ad platform, this week announced it has raised a second "super seed" round of financing worth $2.75 million from private investors in the UK and Europe. This follows the company's first seed round of $1.25 million in 2012, per a release. The company has now raised a total of $4 million.

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